Success Story Conforama
How Conforama uses digital brochures to increase frequency in its brick-and-mortar stores and online
2 Million
impressions per month
14%
Click Through Rate
7%
Store Visit Rate
With 22 stores and an online store, Conforama Switzerland is one of the largest retailers in the furniture, home electronics and decor sector. The furniture retailer advertises current promotions in its weekly catalogs.
By displaying digital brochures in the trade area of its stores, Conforama reaches an additional, younger target group. This target group shows great interest in the furniture retailer's varied and attractive promotions. Thanks to this high level of engagement, Conforama is able to convince with its price competence and increases the frequency in its brick-and-mortar stores and online.
«With Profital, we reach exactly the target group with a high affinity for Conforama offers. Our digital brochures inspire customers to buy both in-store and online. We can measure the success of the campaign with key figures such as store visits and online store sales; another plus point of our collaboration with Profital.»
Martin Koncilja, E-Commerce & Marketing-Director Conforama
