dwell time per page
With frankly, Zürcher Kantonalbank operates an app-based pension solution for the 3rd pillar. During a four-week campaign, frankly displays its digital brochure on Profital and reaches a large, digital-savvy target group.
The campaign had the following objectives:
Reach and awareness
Generating high-quality contacts
«Profital is an attractive advertising channel that helps us raise our profile among a digitally adept target group. Interested users can find information in the digital flyer and download the frankly app with one click - without any media disruption!»
Bettina Giménez, frankly App Marketing Manager / Business Owner