Success Story frankly
Zürcher Kantonalbank generates awareness for the frankly pillar 3a app with digital brochure advertising.
1.5 million
impressions
10k
brochure openings
4.9 sec
dwell time per page
With frankly, Zürcher Kantonalbank operates an app-based pension solution for the 3rd pillar. During a four-week campaign, frankly displays its digital brochure on Profital and reaches a large, digital-savvy target group.
The campaign had the following objectives:
Reach and awareness
Generating high-quality contacts
«Profital is an attractive advertising channel that helps us raise our profile among a digitally adept target group. Interested users can find information in the digital flyer and download the frankly app with one click - without any media disruption!»
Bettina Giménez, frankly App Marketing Manager / Business Owner
