Success Story Hotelcard

Raising awareness among young target group

1'481'337

Impressions

0.8%

Click-Through-Rate

5:00

Seconds time spent per page

With the Hotelcard, the "Half-Fare Card for Hotels", customers stay in over 500 top hotels with a price advantage of 30-50%. To promote the offer to a younger target group, Hotelcard advertised attractive hotel deals in the Profital network. The branding showcase was used - a four-page advertising format that resembles a brochure and is optimized for impressions. The high interest of users in vacation and leisure offers was reflected in an average spent time of 5 seconds per page. An additional link to the website was also able to achieve an additional effect and continue the consumer journey.

Advertising measures

The campaign ran throughout German and French-speaking Switzerland for 6 weeks (01.04. - 15.05.2022).

Eingesetzt wurde das Format Branding-Showcase, welches eine native Integration in der Main-View der Profital-App sowie im reichweitenstarken Publisher-Netzwerk beinhaltet. Der Vorteil des Branding-Showcase ist, dass sich interessierte Konsument:innen auf mehreren Seiten im Detail über die Angebote informieren können.

The branding showcase was used, which includes a native integration in the main view in the Profital app as well as in the wide-reaching publisher network. The advantage of the branding showcase is that interested consumers can obtain detailed information about the offers on several pages.

"Profital gives us the opportunity to reach a target group that tends to be younger. This complements our advertising mix perfectly. Interested users get to know the Hotelcard and learn more about our offer in a multi-page flyer."

Aline Niggli, Marketing Managerin Hotelcard

Want to learn more?

Contact me for more info or a no-obligation consultation.

Juan-Pablo Schmid

Head of Retail Advertising Switzerland

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