Success Story LIPO

In November 2020, furniture retailer LIPO attracted additional attention on bargain shopping days with a two-week Black Friday special placement on Profital. The digital brochure, which offered a large selection of Black Friday promotions, was combined with a targeted push message to furniture-loving users. To further extend the reach, the LIPO brochure was promoted on Profital's social media channels.

The objectives of the Black Friday campaign were:

• To generate awareness

• Brochure interactions

«The Black Friday campaign on Profital was a complete success for us! We not only generated extensive reach and attention, the readers of our digital brochure also engaged intensively with our offers.»

Mario Pinna, Chief Digital Officer LIPO