Success Story LIPO

How LIPO gained more attention with a Black Friday special posting.

50%

more impressions than last year

120k

brochure openings

100 sec

dwell time in the digital brochure

In November 2020, furniture retailer LIPO attracted additional attention on bargain shopping days with a two-week Black Friday special placement on Profital. The digital brochure, which offered a large selection of Black Friday promotions, was combined with a targeted push message to furniture-loving users. To further extend the reach, the LIPO brochure was promoted on Profital's social media channels.

The objectives of the Black Friday campaign were:

  • To generate awareness

  • Brochure interactions


                Lipo brochure in the Profital app

«The Black Friday campaign on Profital was a complete success for us! We not only generated extensive reach and attention, the readers of our digital brochure also engaged intensively with our offers.»

Mario Pinna, Chief Digital Officer LIPO

Learn more?

Contact me for more info or a no-obligation consultation.

Juan-Pablo Schmid

Head of Sales

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